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As far as Simon Cowell and David Hasselhoff are concerned, Botox is de rigueur if one is in the public eye. But now it seems more and more non-famous men are turning to the needle in an effort to slow the ageing process too. Dubbed 'Bro-tox', this new age of male grooming is not limited to image-conscious metrosexual types - indeed, 300,000 men in the U.S. had Botox injections last year alone. In a feature on Good Morning America today, a group of rather unlikely male candidates revealed why they were bucking stereotypes and had elected to use cosmetic fillers.
He told the show: 'The card was very nice, but then there was a little note that said… Botox on it, and I was a little shocked... It's just not anything I thought I would do for myself.' His wife, Julie, who says she has never had a problem with how her husband looks, said her present was a response to her husband's own insecurities.
He recalled: 'We were looking at old pictures … and I said, Man, I've aged these last couple of years.' But Marc, who has injections on his frown lines and crow's feet, is hardly the most likely person to opt for cosmetic fillers. 'I do a lot of industrial type work, getting dirty. ... And I restore old cars,' he said, adding that his brother had been 'puzzled' by his decision to get Botox. Regardless of what people may think, Marc is thrilled with the results, and would even have further cosmetic treatments in the future.
Plastic surgeons agree that it is becoming more and more accepted for men to have fillers, and the trend is even helping them beat the recession.
'Every year it seems like more and more men are getting Botox as… gifts, and it's not necessarily the older men,' he revealed. But to wives and girlfriends who might now be considering Botox as a gift for their other half, he had a warning. 'If you're gonna give plastic surgery as a gift, make sure that the person actually wants it,' he said. 'Because some men might take it poorly.'