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Want to support stores in your neighborhood by doing more than just shopping there? A new crowdfunding site gives you the chance to help them grow, and become a part of their success.
Lucky Ant, a Kickstarter-like crowdfunding site, launched this week with the goal of revitalizing local businesses with cash from the community. The site, which is only active in downtown New York (for now), asks the crowd to pledge money to local business projects--a fancy new website or outdoor seating area, for example--in exchange for perks.
Bari, a fitness studio, wants to trademark its brand. In return for a $5 donation, community members get a pair of Bari socks or an exercise ball; $25 gets a workout DVD in addition to the aforementioned perks; $50 gets a free class at the studio along with everything else, and so on. In addition to the physical perks, though, you also get a real connection with a business near you--a feeling that is rare in the big-box era. So far, Bari has raised $1,440. The studio hopes to collect $5,000 over the next five days.