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Record numbers of men and women are on the lookout for secret affairs, as experts claim January 4th is the worst day of the year for infidelity. With the stress of Christmas taking its toll on many relationships, IllicitEncounters.com has reported a surge of activity.
Yesterday 994 unhappily married people decided to look for a new love via the UK's leading dating site - more than double the average traffic - and the company predicts even more will sign up today. It had recruited 650 new members by lunchtime and usage is set to rise by 250 per cent.
'The 4th of January is typically one of the first days back to work and back to freedom - and spouses take this opportunity to explore all the things they couldn't under the watchful eye of their partner.' She adds that social networking websites have made it easier for people to start discreet affairs. According to law firm Divorce-Online, Facebook was cited as a reason for a third of divorces last year.
'Women are more often than not looking for more comfort, more support and more emotional connection, which is why they're more likely to seek out those they've already got a history with.' Rosie argues that on the whole women tend to stray less than men because they posses 'stronger consciences' and are less sex-focused.