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Gyaru (ギャル?) is a Japanese transliteration of the English word gal, that of girl being gaaru (ガール?). The name originated from a 1970s brand of jeans called "gals", with the advertising slogan: "I can't live without men", and was applied to fashion- and peer-conscious girls in their teens and early twenties. Its usage peaked in the 1980s and has gradually declined. The term gradually drifted to apply to a younger group, whose seeming lack of interest in work or marriage gained the word a "childish" image. It is now used almost interchangeably with kogyaru.

en.wikipedia.org

Gyaru subculture is still a large influence in Japan's fashion economy with gyaru brands branching out and becoming more accessible in rural areas. In Tokyo, more often than not, a shopping center at each main train station dedicated to offering the newest and trendiest items from popular Gal brands. Some brands are also reaching overseas by having their items easily accessible in webshops offering world-wide shipping services. Gal Circles (gyaru-sa/ギャルサー) are also a fun part of a gal's life. After peaking in 2007, the gyaru trend appears to have declined in Japan, but has gained in popularity in China.[1]

en.wikipedia.org