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created about 1 year ago | Tagged: |
D Salgado
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Red Bee Media has created the first QR code within an on-air animation for BBC Three’s new drama, The Fades. The agency was briefed to create a stand-out campaign that would make 16-34 year olds excited to find out more. It decided to do this my intriguing the digitally-minded viewers. The code was revealed as it resolved out of an animation and then the face of a Fade was within the code.
