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You might have seen the name Nancy Upton trending online in the last few days. After taking offence at the language in a recent talent-hunt campaign by American Apparel (a company whose image is already a source of much controversy, and who are looking for a plus-size model to advertise their new range), Nancy decided to do some satirical beauty shots of herself sexily consuming food and enter them into the contest. Well, the photos came out very well and have proved wildly popular with the public, who have voted Nancy into first place in the competition (even though she has stated that she would not accept the prize if the judges chose her to win).
All in all this is a pretty awesome story, which touches on female sexual empowerment, body image, sexist corporate branding and the acceptability of sizeism within the mainstream. I sent Nancy some brief questions for Dangerous Minds, and she was kind enough to answer them in some detail:
How did you feel about American Apparel before their “plus size” competition? What was it about this particular campaign that made you want to enter?
I feel like they’ve always gone above and beyond other companies in objectifying women. Basically it was the fact that they were trying to take advantage of a new market but make it seem like they were doing people a favor. I answered this a bit with my Daily Beast article.
American Apparel was going to try to use one fat girl as a symbol of apology and acceptance to a demographic it had long insisted on ignoring, while simultaneously having that girl (and a thousand other girls) shill their products.”