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created about 1 year ago | Tagged: |
Sally
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When Macy’s launched a QR Code program in February, the brand was careful not to leave its customers behind. Since not everyone who shops at the department store is necessarily tech-savvy, the brand released a video on YouTube explaining the program to the laypeople. Macy’s also made sure that you could still participate in the program even if you don’t have a smartphone — which is the case for about 70% of Americans — by texting. Offering the same versatility, The Home Depot also made sure when it launched a QR Code program in March that customers with display phones could access the program by texting. Innovation: Recognizing that many target customers aren’t very tech savvy.
