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created over 2 years ago | Tagged: |
D Salgado
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Powerade is launching its new Powerade Energy drink with a TV, outdoor, digital and sampling campaign. The 30-second TV spot, created by Mother, shows the new drink fuelling people as they go about their busy daily chores. It features the strapline: "For the everyday race".
The TV ad will be backed by poster ads and a widespread sampling campaign aiming to encourage the target audience of physically active me and women to give the drink a try.
