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The ecological sneakers brand Veja just released their new collection for the 2011 spring/summer. Clearly inspired by boat shoes, the name given to the collection came naturally, Mediterranean. Two colors for the shoes middle part, red or navy, with white laces. As usual, Veja is produced with the maximum of ecological actions. More info on Veja.fr.

www.whitezine.com

The origin of the Veja project can be summed up in one question: is another world possible? With organic cotton from the Northeast of Brazil, wild Amazonian rubber and ecological leather, Veja is inventing new methods of work.Veja has been built on 3 main principles:1. Using ecological inputs2. Using fair trade cotton and latex3. Respecting workers’ dignityVeja has created a global chain that emphasizes solidarity and the environment, from the small producers in Brazil to the European concept stores at final ouput.

www.whitezine.com