inhabitat.com

Dear Starbucks, we love your new-and-improved-no-spill-stainless-steel-reusable coffee mug. However, we would like to offer you a bit of advice from the Inhabiteam. We think you could take this holiday gift to the next level by incorporating a built-in barcode into your beautiful reusable mugs that would function like a pre-paid gift card. Picture this: Starbucks guests love gift cards, especially during this festive season. As strong supporters of your endeavors to go 100% reusable or recyclable by 2015, we think this fresh, innovative element could truly boost the sales of your reusable travel mugs and moreover, influence a change in your clients’ lifestyles. If you want to use your gift card money, you have to bring your reusable mug! This could transform many of our daily routines – which is what really needs to happen to reduce the number of cups generated as waste every day.

inhabitat.com