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In a tradition that dates back to 1993, Culver's is once again rewarding college scholarships to hundreds of its employees this year. Some 225 team members will receive $1,000–$2,000 through the chain's VIP Foundation Scholarship Fund to pursue higher education. Culver's is giving away a total of $250,000 in scholarships.
"We're big believers in continuing education," Culver says. "We think we hire some great team members, and it's a great opportunity for those who continue their education." Culver calls the VIP Foundation Scholarship Fund an investment from the company into its employees, one that ultimately pays dividends to the brand.
"Team members are staying with us to graduate from high school, and if they go on to college, they're coming back and working the summers or working weekends," she says. "Our guests value the quality of our team members. When you take care of the team, it shows in the way they take care of our guests. The guests notice that."