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created over 2 years ago | Tagged: |
Pocas
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IDEO, the design thinking firm that solves some of life's biggest problems involving user experience is at it again with the re-design of the ATM. Driven by the desire to make self-service banking more intuitive, BBVA and IDEO re-designed the ATM from the ground up. Three principles guided our team along the way: simple, human, and flexible. This led to a number of ground-breaking innovations. Among them are turning the ATM by 90 degrees to give people more privacy, simplifying the interface by providing just one slot for all media, and seamlessly merging the real and the virtual world on a big touch screen. The resulting product is an industry game-changer: It moves the ATM from commodity product to bespoke device tailored to the needs of a particular bank’s customers.
