CultureWaves is evidence-based behavioral data that allows brands, marketers, editors and communications experts to make decisions about where to put their time, attention and money.
Every week, we offer an overview of how our trending evidence can be applied to your business.
Every month, we offer an original editorial by a member of our team focused on a broad up-and-coming trend.
Our quarterly report is an overview of the most notable behavior across our macrotrends. Filtered through emerging, growing, and mainstreaming, from Physiological to Self-Actualization, this overview shows an evolving history of enduring human behavior.
Hot Sheets highlight behavioral insights in a perspective that can be localized.
We refine ongoing life evidence to your category and specific needs, creating a unique look at opportunity areas and whitespace.
In on-campus working sessions we translate LIFE into category-specific perspectives.
It is. (We promise!) With CultureWaves, we are able to curate masses of evidence to reach understanding of the behavior that is changing the future, and then translate it into applications for your business—whether that's brand building, new product creation, or editorial content that is highly readable and watchable.